We asked one grocery executive to give us their candid reaction after visiting the two Amazon Fresh stores open in the Chicago area. To help do this, we wanted to get a view of Amazon Fresh through the eyes of an experienced hands-on grocery executive, given that building and running a store that offers a variety of grocery categories – including perishables – requires skills, knowledge, and equipment to deliver effective merchandising and consistently high-quality fresh product. For this reason, we feel that having a wider range of players and perspectives evaluate its strengths and weaknesses is better. Amazon Fresh is a formidable competitor trying to make inroads in the physical grocery space.
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